Mutt tasked us to concept and execute a launch campaign that both caught the mood of the moment and captured the essence of what it means to be part of the Mutt family. The ‘Leave It All Behind’ campaign taps into every bikers desire to escape with friends to the freedom of wide-open spaces. This high energy film showcases the Mutt bikes accessible and fun riding characteristics, as well as its all-round capabilities - equally at home in the city or off-road.
Campaign concept
Pre-production
Film production
Film direction
Campaign photography
Post-production
Film Direction: Jamie Marsden and Sam Christmas
Art Direction: Jamie Marsden
Campaign Photography: Sam Christmas
DOP: Tom Turley
2nd Camera: Anette Remler
Digital Technician: Andre Vasilijev
Edit & Grade: Alex Berry @ Quality Control
Talent: Andy Clayton, Nick Hindle and Janie Jones
Music: Queens Of The Stone Age - You Think I Ain't Worth A Dollar But I Feel Like A Millionaire (Instrumental)
Film Note: Such Agency version. To see client version, please visit their website.
