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Machinists - in partnership with Dice TV

Episode 1: Lucky Luke

As we experience a seismic shift away from the internal combustion engine and towards EV’s, we explore the current automotive landscape through the eyes of varied selection of leaders, influencers and enthusiasts in the automotive world, and ask the question; what is the future of car culture?

Meet Luke, a professional tattooist and motorcycle parts collector and seller. He’s best known for his gold 1971 El Camino that he uses to carry parts to and from swap meets. We ask what his car means to him and why is it that an EV could never replace it.


Role

Campaign concept
Pre-production
Film production
Film direction
Cinematography
Photography
Post-production

Creative team:

Film Direction: SUCH
Art Direction: SUCH
DOP: Sam Christmas
2nd Camera: Alex Berry
Drone: Alex Berry
Photography: Sam Christmas
Edit & Grade: Quality Control
Talent: Luke Kempton
Music: Gregory Allum

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