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Machinists

Episode 2: Duke of London

As we all experience a seismic shift away from the internal combustion engine and towards EV’s, we explore the current automotive landscape through the eyes of varied selection of leaders, influencers and enthusiasts in the automotive world, and ask the question; what is the future of car culture?

At the age of 28, Merlin McCormack has already become a well known figure in the automotive world. Beyond dealing in an eclectic mix of classic cars he had built up a formidable brand and empire.

We explore what makes his daily driver - a Ferrari Testarossa - so special to him and ask if any modern car could stir the same passions.


Role

Campaign concept
Pre-production
Film production
Film direction
Cinematography
Photography
Post-production

Creative team:

Film Direction: SUCH
Art Direction: SUCH
DOP: Sam Christmas
2nd Camera: Alex Berry
Drone: Alex Berry & The Drone Company
Photography: Sam Christmas
Edit & Grade: Quality Control
Talent: Merlin McCormack

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